Holiday Shopping for a Cause - now you can do it all!

So, how does it work?  It's easy.  All you do is simply download the EZ Shopping widget – it's a one-time download.  Then shop online as you normally would - visit your favorite brands online, pay the same prices that you've always enjoyed.  If your brand is one of the retailers in the program, any purchase you make will automatically contribute to charity at no cost to you.

Today we are launching the program with four of our charity partners - TakingITGlobal, EarthShare, Do Something and Children's Miracle Network.  But in the coming months you'll be able to support more and more of our charity partners with your online shopping.

The best part is that the retailers are all the ones you'd be buying from anyways.  Here's a taste:  Tom's of Maine, Expedia, eBay, Roots, Chapters.Indigo, Toms Shoes, Target, Walmart, iTunes, Disney, 1-800-Flowers, ticketmaster, Barnes & Noble and many more.

Let me tell you about what I bought this morning:

'Tis the season, and I've been craving my favorite holiday compilation on my iPod…  Stevie Wonder's Someday at Christmas.  So off to iTunes I surfed to buy the album - and then I added a couple of other favorites.  When I arrived at iTunes.com, a fun toaster pop-up informed me that 2.5% of my purchase would be going to a Better The World cause.  Next thing you know, I've spent $100.  I earned 200 points at Better The World just for making the purchase + 250 more points for what I spent ($100 X the 2.5% contribution X 1 point per cent of the contribution).  Everyone wins!

So, it's the holidays…  no time like the present to get shopping and better the world.