Trade Shows

Better The World^® offers an unique trade show promotion that gives conference attendees an opportunity to support charity instead of receiving unwanted tradeshow trinkets (pens, key chains, coffee mugs etc.). Corporate clients can choose any combination of Better The World^® causes that align to their corporate brand. This program provides an innovative way to stand out from your competitors, showcase your corporate values and make a real connection with prospective clients.

How it works

Attendees cast their "vote" by dropping a business card in support of their chosen cause. After the event, a values based marketing campaign (Banner Ads, Blog, Newsletter, Social Media outreach) is created to promote the program to members who care about those causes. Attendees are also sent an email with the results and an invitation to join Better The World^® to continue their charity support as part of the sponsoring companies group.

Components Of The Program

Tradeshow booth signage:

• Signage with custom program description
• Voting Jars with Charity affiliation
• Hand out cards with a program summary for attendees

Online Content development and integration:

• Custom landing page integrated into company website
• Website links and vanity URL for group tracking
• Banner Ad creation, Companies That Care feature
• Blog posting on Better The World^®

Promotion:

• The Ad budget is created by the donation from the event.
• Banner Ads, Blog posting, Newsletter and Social Media outreach are all used to create awareness of the program to members aligned with the causes you support.
• A post event email informs attendees of the program results with an invitation to join Better The World^® and continue to support their cause, as a member of your companies group.

The Results

Onsite event feedback from employees, attendees and even other exhibitors is extremely positive. Not only is your company using your marketing budget for a good cause, your employees can have meaningful conversations with prospective clients. The post event promotion creates a positive Brand image with our members who care about those causes. Attendees who join www.bettertheworld.com as part of your group have an ongoing reminder of your program.

More Information

For more information please contact Mark Bachman at mbachman@bettertheworld.com