Aeroplan Beyond Miles
The Need
The Solution
The Result
Want your customers to drive your CSR?
Aeroplan has been privileged to work with the caring and technically innovative team at Better The World. They understand the ‘heart’ of why community engagement programs are important, and offer great insights into how to make those programs accessible and visually compelling.
Better The World has more than met our expectations and we’re thrilled with their creativity, stringent requirements for security, top level functionality and their ability to help us deepen our connections with our members and partners. – Alden Hadwen, Director Community Engagement, Aimia / Aeroplan Canada
For five years, the Aeroplan Beyond Miles program encouraged Aeroplan members to donate their miles to its selected charity partners. In 2011, Aeroplan asked us to help increase participation in the program. Our research told us that people prefer to choose the causes they support, and so we listened. In addition to Beyond Miles Charity Partners, the new platform allows community fundraisers to collect donated miles from friends and family to use for travel needs or to redeem at the Aeroplan eStore. Fundraisers can share their stories using the social media tools on their Beyond Miles page while interacting on the live update feed.
