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Indigo Adopt A School

Strategy Magazine's Cause+Action 2012 Award
Adopt a School Home
Top Fundraiser Challenge
Find an adopted school in your community
About Adopt a School
School page
Fundraiser sharing tools

The Need
A community that engages people from across Canada to support their local school libraries and brings Indigo new customers.
The Solution
An online platform that mobilizes schools, stores, customers and the public to become fundraisers for their local schools using peer-to-peer sharing tools.
The Result
Over 32,000 books were raised for 154 schools across Canada. Online registration grew by 1200% and created more than 1.7 million impressions.

Looking to reach national scale while making local impact?

Our site was significantly enhanced this year due to the team’s insights into donor behaviour. With our re-vamped online experience and the new innovative e-gift card model, our online donations grew by 140% – Jennifer Jones, Director of Indigo Love of Reading Foundation

Every year, Indigo, Chapter, Coles stores raise money to buy books for their local school libraries. 2011 was the second year Better The World created an online fundraising community for Adopt a School, and it proved to be the most successful year in the program’s history. Through the new e-gift card program, Indigo donated a book for every Indigo e-gift card the school community sold online. 2011 Adopt a School not only raised $392,000 for schools in need of new books, but it also generated $93,000 in incremental revenue for Indigo.

See the 2011 campaign →
See the 2010 campaign →

Press & Awards

THE CORPORATE SOCIAL RESPONSIBILITY EXPERTS.